Being a marketer has never been more fast-paced and multi-faceted. These days, marketing leaders need to be able to switch gears between product marketing, brand campaigns, content, and an ever-growing series of channels — paid, SEO, referrals, emails, and more.
In this context, it’s known that marketers develop a T-shaped, with a generalist base layer and deeper expertise in one of these areas. However, what’s actually required from them is often more than that — on top of their functional expertise, modern marketers must be data-driven, extremely cross-functional, and nurture a mindset of continuous learning.
All of this is far from easy, and can be consuming, especially when you’re dealing with it on your own. If you’re at an early-stage startup, chances are your marketing team is only you. Or, if your company culture is more product and engineering-driven — like in most startups — your ability to get feedback on your challenges might not have great upside. Sure, there are plenty of marketing books, newsletter and blogs out there that can fill you in on both strategic and tactical advice. However, content hardly gives you a sense of confidence and security needed to make hard choices, or the tailored feedback your specific marketing strategy needs.
So how can you, as a modern marketing leader, navigate these unique challenges?
At On Deck, we believe that intelligence is evenly distributed, but opportunity is not. That’s why joining a community of marketing peers is not only a prime avenue to overcome the above challenges, but it’s also the way marketing leaders become such. By exposing yourself to an incredibly-qualified pool of peers, you don’t just nurture your marketing acumen and keep up to date with the latest trends, but you form relationships that will get you out of the shadows and straight into the marketing arena, where you and your peers build on top of each other’s feedback.
As a result, the knowledge of the whole community is by far greater than the sum of its parts.
And that’s exactly what the On Deck Marketing Fellowship is all about. Our fellows join our community for three main reasons:
- Building a network of seasoned marketing peers, which leads to long-lasting relationships and countless opportunities to learn, share advice, but also become an advisor, creator, and build a strong personal brand. This most often leads to consulting opportunities, and even becoming a co-founder of a new startup.
- Learn best-in-class frameworks from thought leaders in the space, so they can keep up to date on the bigger picture of marketing — ranging across SEO, go-to-market, performance marketing, and even climate tech or web3 — really deepening their expertise in the ever-so changing landscape.
- Solve specific marketing and leadership challenges related to their business. It’s like having access to mentors that have been there before, so you can learn from their mistakes without you having to do the same. The spirit of service of our community is what makes this not only possible, but scalable and hence unique. This is something that even the best content can never fully give you.
Access to a community like the On Deck Marketing Fellowship can really be your unfair advantage in this crazy-fast landscape, contributing to a faster learning curve, but also an overall more resilient career.
When you apply, you’ll join over 130 marketing leaders from Reddit, Apple, Voiceflow, Clever, and more. Here’s what they have to say about their experience:
“I love the energy and inspiration I get from connecting with other marketing leaders, but it’s rare to find a place where you can actually workshop new ideas and learn from the experience of others.”
Anne, VP Marketing @ Clever
“The meaningful work On Deck is doing to foster community among professionals is more important than ever as we increasingly pivot into a remote work model. I’m looking forward to expanding my professional and leadership horizon while enjoying the opportunity to help others through the lessons I have learned during my career.”
Timo, VP Marketing @ Reddit
“Continuing to learn and grow along with a diverse community is incredibly important to me.”
Marie, Group Marketing Director @ Apple
So if you’re a marketing manager, director or VP, and are keen to build a resilient career while forming long-term relationships with other peers and nurturing your marketing skills, you should consider joining our Marketing Fellowship.
Applications closes on May 15th, 2022, and we have only 100 spots available. We’d love for you to become a part of our network, and get a taste of this unfair advantage.