The Meta-Problem of Starting Companies

Technology is the best mechanism we have to solve complex, societal challenges. The most optimal way to solve them is not to tackle a specific one but rather focus on the meta problem of helping more people start more challenge-solving companies. We talk to founders and investors on the frontiers of the problem to help you understand what’s going on.

The Problem

At On Deck, we believe technology is the best mechanism we have to solve complex societal problems. Climate, affordable housing, access to food, the rise of AI, education and low-cost transportation are all issues that startups are best suited to bring their technological solutions to the mass market.

  1. Startups are lean, fast-growing, and well-governed. The newness of startups means that communication costs are low and they get to avoid a lot of the bureaucracy that comes with larger more established companies or governments. Small size gives a startup a unique advantage in changing direction.
  2. Startups provide solutions to complex societal challenges in ways that big corporations or governments cannot. Instead of coercing a consumer to do the right thing, startups can create new solutions that align consumer preferences with the public good.
  3. Startups are not constrained by legacy thinking. They can challenge established industries and businesses by introducing new and more efficient technologies. Small size lets you run counter to conventional wisdom, and the wisdom of the crowd.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  1. ee
  2. e

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Institutional solution 👎

Tufts released a Food Compass to guide food consumption habits. It claims Cheerios are healthier than ground beef.

Tufts Food Compass: https://sites.tufts.edu/foodcompass/

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

tewt

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Startup solution ✅

ODF2

Co-founded at On Deck and backed by a16z, Levels is on a mission to solve the metabolic health crisis, starting with accessible glucose monitoring.

Metabolic Health with Sam Corcos & Andrew Conner, co-founders of Levels

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

tewt

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

One way to solve these problems worth solving is to start companies to tackle them just like Levels is tackling the metabolic crisis. 

But starting a company is not easy. The barriers to starting companies are complex and multi-sourced – government regulations, cultural stigma, access to capital, access to co-founders, access to ideas, and more. 

It follows that the most effective mechanism to solve those problems is to start a company that helps people to start companies, for example On Deck. The meta problem to solve all problems.

SIDEBAR

Is this really a problem worth solving?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The world needs more startups because startups save the world. Startups play a major role in driving economic growth, reducing poverty and finding innovative solutions to global problems.

Driving economic growth

Start-ups account for about 10 percent of firms but more than 20 percent of gross job creation in a typical year. A small fraction of young, high-growth companies create jobs rapidly and contribute substantially to job creation.

Finding solutions to complex problems

There are lots of ways to solve the world’s most processing problems that do not involve startups, but these tend to:

  • Not work very well.
  • Be very inefficient.
  • Take a long time to implement. Governments and large corporations move very slowly and take years to accomplish what startups can accomplish in months or weeks.

Involve coercion or the use of force. Traditional solutions often require coercion or the use of force to implement. Governments and large organizations are constrained in their ability to innovate and create great new products that provide robust alternatives.

ODF2

Viswa Coluru is building Enveda, a platform that allows us to rapidly probe our planet’s dark chemical space for new medicines, fundamentally changing where the industry looks for them, and the speed and scale at which we find them.

ODF3

Harshita Arora, Vignan Velivela and Tushar Misra are building Stripe for truckers, starting with fuel cards and 1099 payrolls.

Fund

Ryan Delk & Maksim Stepanenko met through On Deck. They are currently building microschools for curious and ambitious kids to find and explore their interests together.

Building Education Treadmills with Ryan Delk & Maksim Stepanenko
ODF2

Vance Rush is building the infrastructure to make generosity frictionless across every major asset class via an online donation platform.

Frictionless Generosity with Overflow's Vance Roush
ODF5

Grace Chang is building Kintsugi, a voice biomarker technology that detects anxiety and depression with an incredible 80% accuracy from just 20 seconds of free-form speech.

Fund

Lauren Self is building a platform that helps put the dream of homeownership within reach by allowing prospective buyers to effectively pay rent while building equity in their home with fractional ownership.

Building the Dream of Homeownership with Roots Homes’s Lauren Self

Subscribe to The Deep End Digest

Subscribe for a weekly digest on problems worth solving and what’s going on in the On Deck universe.
By subscribing, you agree to our Privacy Policy.
You have successfully subscribed!
Oops! Something went wrong while submitting the form.

Bottlenecks to starting more companies

The world needs more startups because startups save the world. Startups play a major role in driving economic growth, reducing poverty and finding innovative solutions to global problems.
Access to Capital

Access to capital is a key part of innovation. The venture business model allows for non-traditional businesses to be started and funded. There are three main reasons why capital is needed for startups.

  1. Access to capital reduces the risk for founders, enabling more people to start companies. Founders who bootstrap invest their own money into the company, and therefore face enormous risks. Most founders are not able to invest the necessary capital, or withstand the losses if the company closes down. Founders are also able to draw a salary from a venture-backed startup, reducing the risk of immediate financial pressures. A venture-backed startup allows the founder some financial security while building the company.
  2. Access to capital increases the rate of a company’s development. Venture capital funds are willing to invest in companies for an initial loss in lieu of later returns and market share. This allows the company to develop at a much quicker pace and without an immediate focus on obtaining profitability, which self-funding often requires.
  3. Access to capital allows the building of expensive companies. This allows for more scientifically and technologically-advanced  companies to be built as it provides the necessary funding to invest in resources and infrastructure that are required for growth and expansion.

As an example, ODF2 company, Loyal, develops drugs intended to increase the longevity of dogs. Such work necessitates expensive clinical work, often impossible when conducted through self-funding. Loyal raised $27m in 2021 to build out their computation team in preparation for clinical trials, demonstrating the importance of capital in getting expensive projects off the ground.

How do we increase access to capital?

Extensive regulations governing investing prevent dollars from making its way to startups. Some regulations are justifiable, but the current status quo is unfairly onerous.

1. Free up investor dollars from regulation.

Extensive regulations governing investing prevent dollars from making its way into startups. Some regulations are justifiable, but the current status quo is unfairly onerous.

The first solution is to get rid of the accredited investor requirement, which requires you to have an income exceeding $200,000 or a joint income of $300,000 with your spouse, in order to invest directly in startups. Read the comprehensive case for abandoning this approach here.

The second solution revolves around crowdfunding regulations. The Securities and Exchange Commission raised the amount that companies can raise through crowd fundraising from just over $1M to $5M. Some argue, however, that the cap should still be much higher, and the reporting requirements should be made easier.
E

Watch full episode
Full episode coming soon
ON DECK COHORT
FUNDING RAISED (MM)
SELECT INVESTORS
Click to play
2. Make it easer to back builders

While you’re now able to buy and sell shares from an app on your phone for publicly traded companies, it's still a much more complicated process when dealing with private companies. The process of angel investing is a regulatory-heavy one and requires you to have access to founders.

Companies have been hard at work to streamline this process, with AngelList Syndicates allowing you to get in on investments for private companies without the burden of lawyers and accountants, although you’d still need to be an accredited investor. Roundtable is attempting something similar within the European market.
3. Widen who has access to capital

While 2021 and early 2022 saw record venture spending, capital is still not being deployed to certain groups (women, people outside the US) and in a way that unlocks the global supply of builders. Last year, US startups with all-women teams received only 1.9% of all VC funding.
Source: Pitchbook
India and China, two of the largest global venture capital markets, score rather low on the per capita metric. This indicates that while they have flourishing startup economies, they exclude a large share of the population.

Organizations such as Stripe Atlas have allowed global founders to incorporate easily within the United States as a Delaware C-Corp, allowing them to access US venture capital funds. 

Other venture funds, such as Serena Ventures, founded by tennis star Serena Williams, help to get venture dollars to women and people of color. Angelist, as another example, allows you to invest in the Global Black Syndicate, allowing you to channel your investments to Black founders.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
tet

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

4. Look beyond the dollars

Ensuring improved access to capital also means ensuring the mentorship and guidance attached to the dollars is genuinely helpful and relevant for the founder. Access to capital should not be restricted to financial capital only. 

As ODF8 founder Maricel Saenz told On Deck, “I really wanted to have investors that I thought were aligned with what we were doing.” Many founders feel the same, but are unsure how to put this idea into practice. 

Tools such as Signal NFX help founders to find investors that are best suited to them. There has also been a shift toward freeing up investors’ time to allow them to spend more time with their portfolio companies, with firms like Correlation using technology to augment or even automate parts of their investing process, allowing you to receive a decision more quickly.
E
101

Navigating Fundraising and Financial Diligence with Sasha Orloff

Sasha Orloff

Sasha is the founder and CEO of Puzzle, a core accounting software, built from scratch, designed for startups and accountants.

ON DECK COHORT
ODF8
FUNDING RAISED (MM)
$15
SELECT INVESTORS
Text Link
Regulation

A regulatory environment that is streamlined and efficient can reduce the costs and time involved in complying with regulations, allowing startups to focus on their core business activities.

The opposite is also true. Regulations can also be a barrier to entry for startups, particularly those that lack the resources to comply with complex regulatory requirements. They can also slow down the pace of innovation by imposing bureaucratic hurdles on startups.

How do you lessen regulatory burdens?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

test

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

1. Make immigration more flexible

We’ve previously outlined the barriers global founders face in accessing capital. It is clear that the United States is far ahead when looking at venture funding for the world’s most populous nations, with the United States boasting $808 of venture funding per capita, compared to Brazil as the closest competitor at $50 per capita. The United States also boasts some of the world’s biggest tech hubs. 

However, despite this, it is still very difficult for global founders to come to the United States. From 2009 to 2022, there have been numerous startup visa bills that have not made it to law, which would have allowed founders to move to the US. 

The recent American COMPETES Act, which passed the House of Representatives, contained precisely such a proposal, alongside a proposal to ease immigration burdens for those highly qualified in the STEM fields. However, by the time the bill was signed into law, by then known as the CHIPS and Science Act, the immigration proposals of the bill had disappeared. 

Other countries have been approaching it differently. Estonia has been a model to imitate, with their flexible immigration laws being responsible partially for the success of their technology ecosystem.
E
102

Immigration as a Bottleneck to Starting Companies with Sophie Alcorn

40:31
Sophie Alcorn

Sophie is the founder of Alcorn, a Silicon Valley immigration law firm that helps tech talent immigrate to the US. She is also the host of the podcast Immigration Law for Tech Startups and author the TechCrunch weekly immigration advice column “Dear Sophie.”

Watch full episode
Full episode coming soon
ON DECK COHORT
ODF9
FUNDING RAISED (MM)
SELECT INVESTORS
No items found.
Click to play
2. Subsidize healthcare while unemployed

Healthcare is primarily linked to employment within the United States, with the natural downside of not having health insurance when self-employed being a huge obstacle to starting a company. Similarly, parents with childcare linked to their employment can equally be discouraged from quitting their jobs due to the high costs of private childcare. 

There’s a huge opportunity for subsidies by governments or incubators for startup founders of healthcare and childcare to ensure those costs do not form barriers to starting up.
E

Full episode coming soon
ON DECK COHORT
FUNDING RAISED (MM)
SELECT INVESTORS
3. Startup friendly regulatory frameworks

Some regulations also simply need to be simplified and made more efficient. We previously outlined how regulations hold back capital investments, but regulations can discourage startups in other ways too. 

In Germany, due to restrictive legal and tax regulations, stock options in the mold of Silicon Valley are simply not possible. In South Africa, a restrictive exchange control system requires prior permission for raising foreign capital for local companies, stifling the ability of tech startups to raise foreign capital. 

Within the European Union, GDPR has brought a welcome increase in privacy controls for startups, but compliance has been extremely expensive and time-consuming for startups. 

Some of these regulations are not particularly well-justified and can be the result of the governing system being simply unaware of the needs of the modern tech ecosystem. However, lobbying for startup friendly regulatory environments is key to unlock the potential of founders.
E

Watch full episode
Full episode coming soon
ON DECK COHORT
FUNDING RAISED (MM)
SELECT INVESTORS
Click to play
Starting Companies - Cultural Defaults
Cultural Defaults

Cultures that value entrepreneurship and encourage risk-taking tend to foster a climate that is conducive to startup creation. These cultures provide resources such as funding, mentorship, and networking opportunities that can help startups succeed.

The opposite is also true. Some cultures place a high value on stability and security, which can make people less willing to take risks and pursue new ventures.

How do you improve or change cultural defaults?
E

Watch full episode
Full episode coming soon
ON DECK COHORT
FUNDING RAISED (MM)
SELECT INVESTORS
Click to play
1. Allow failutre & the pushing of boundaries

|In cultures where failure is stigmatized or viewed as a personal failing, individuals may be less likely to take risks and start their own businesses. Entrepreneurship often involves taking calculated risks and learning from failures, therefore a culture that does not tolerate failure may discourage entrepreneurial activity.

Equally, cultures that place a high value on authority and hierarchy may be less open to new ideas and may not encourage independent thinking or innovation.
 
Erik Torenberg describes solving this problem as giving people a ‘hero license’. He writes that, “most people don’t accomplish great things because they don’t try to accomplish great things. They don’t try because they don’t think of themselves as the kind of person who could accomplish great things. Reframing this mindset is critical to get people to prioritize opportunity over safety.”
E

ON DECK COHORT
FUNDING RAISED (MM)
SELECT INVESTORS
2. Launch more start-up incubators to normalize starting companies

Start-up incubators play a key role in reframing this mindset of safety over opportunity. Entrepreneurship often requires access to resources such as capital, networks, and infrastructure. In cultures where these resources are scarce or difficult to access, it may be more challenging for individuals to start and sustain their own businesses. 

It might be that the cultural attitudes simply reflect the reality of the legal, political and economic system, instead of a gut disapproval of entrepreneurship. 

There are start-up incubators combating this all over the world. As one example, MEST Africa is a pan-African training incubator and seed fund that equips the continent’s tech entrepreneurs with the skills, and some funding, to launch and scale global software companies.

On Deck, equally, has had global founders from dozens of countries, who have gone on to build hugely successful startups, with companies such as Loop (India), Latitutd (Brazil) and Passionfruit (Germany) all making the list of On Deck’s Top 100 Companies of 2022.

It is undoubted that there are many successful entrepreneurs from a variety of cultural backgrounds, so it's clear that cultural barriers can be overcome with the right combination of skills, resources, and support.
3. Celebrate founders and entrepreneurs

Celebrating successful founders and entrepreneurs can inspire others to pursue their own startups. By highlighting the success stories of these individuals, aspiring entrepreneurs can see that it is possible to succeed in the startup world.

Celebrating founders and entrepreneurs can also raise public awareness of the importance of startups and the role they play in driving economic growth.

Think of movies such as The Social Network and podcasts such as How I Built This in achieving this.
Technical Barriers

Some technologies do not yet exist in order to fully explore the startup potential in this area, or have huge and expensive barriers to entry.

For example, it’s incredibly expensive to develop deep-tech or pharmaceutical startups without the assistance of government agencies or institutions, or without deep and sustained venture funding.

Other industries such as space tech, have such complex and high regulatory and financial barriers that entry is extremely difficult for smaller competitors.

How do we ease technical barriers in order to increase the startup economy?

Extensive regulations prevent companies from being started for various, unrelated reasons. As with investing, some regulations are justifiable, but the current status quo is unfairly onerous.

1. STEM funding & immigration reforms

A key way to unlock technical barriers is getting more qualified workers in the STEM arena, to allow for more qualified individuals to be working on this problem. The one way to do this is company and government subsidies for STEM studies at the college-level. But there is also a need for STEM education to be taught in innovative and exciting ways through high-school, to encourage further study at the college level. 

A quicker route is to allow more STEM graduates to remain in the United States on worker visas, something the recent American COMPETES Act, which passed the House of Representatives, proposed to do. According to the Act, there would be a direct path to permanent residence for immigrants who earn a science, technology, engineering and math PhD degree in the U.S.
2. Government subsidies

Government subsidies are another way to allow more technically difficult and complex businesses to be formed. If the government funded some of the research in question, it would allow more expensive companies to be formed without the pressures of immediate profitability. SpaceX and Tesla have a well-documented history of government contracts, tax breaks and subsidies.

Wildtype, which recently raised $100M is currently working alongside the Food and Drug Administration to factory-produce cell-based sushi-grade salmon, and serves as a good example of private/public co-operation.
E

Full episode coming soon
ON DECK COHORT
FUNDING RAISED (MM)
SELECT INVESTORS
3. Greater efficiency & automation

The final solution to reducing technical barriers for technically-complex startups is by automating parts of their processes and improving their efficiency. 

An excellent example is a startup such as Castor - which is reducing barriers to patient studies for medical trials - making them faster and decentralized. Their software allows patients to join trials via a mobile app, and share their data in the same manner. This software has hugely reduced the complexity of running medical trials.
Infrastructure

Infrastructure is an essential component of a successful startup because it provides the foundation upon which the business can operate and grow. Infrastructure provides a level of stability and reliability that is essential for building trust with customers and investors.

How do you improve infrastructure

Extensive regulations prevent companies from being started for various, unrelated reasons. As with investing, some regulations are justifiable, but the current status quo is unfairly onerous.

1. Internet

Despite internet access being accepted as universal and fast within much of the developed world, large parts of the world are lagging behind in internet access and reliability. When building a startup, and especially a tech startup, the need for high-speed, reliable internet is obvious. 

The one solution is to wait for governments and internet providers to ensure high-speed, reliable internet connection takes place within the country, but that is a time-consuming process, which might never result in the desired outcome. 

Instead, technology and startups have found solutions to work around this problem. Starlink is a satellite internet service provided by SpaceX, a private space exploration company founded by Elon Musk. The Starlink network consists of thousands of small satellites orbiting the Earth, which provide high-speed broadband internet access to areas where traditional internet infrastructure is not available or unreliable, with service now available in fifty countries.

There’s a huge opportunity for subsidies from governments and startup incubators for Starlink internet access, especially in areas with limited internet access.
2. Electricity

Some countries equally struggle with reliable electricity access. There’s been huge developments in the affordability and accessibility of small-scale solar equipment to keep businesses and homes powered-up even when the national grid struggles to stay afloat. 

The roll-out of solar panels in South Africa, driven by solar startups, has become significant enough that the government is now paying consumers to sell their electricity back to the grid, as the national grid continuously struggles to keep up with demand.
3. Move to the URL

We previously outlined how companies such as Stripe Atlas allows you to incorporate as a Delaware C-Corp from anywhere in the world. The Estonian government also allows for e-residency where you can establish and run an European Union company online.

Equally importantly, On Deck company AbstractOps allows you to automate state registrations, penalty notices and annual filings through their systems, ensuring you stay up to date administratively despite your startup physically being based abroad. Deel is another excellent tool if you wish to form a company in the URL. The HR platform that allows you to hire people from anywhere in the world, allowing you to work with the most talented employees regardless of geography. 

These tools and startups have allowed you an escape if your country has an extremely complex or regulatory unfriendly system for startups.
Community

The one thing we’ve learned from more than a dozen On Deck Founders cohorts - nothing great is ever built alone. Community networks provide access to critical resources, such as talent, funding and mentorship.

More importantly, communities provide an opportunity for founders to share their knowledge and learn from others, and for companies and individuals to collaborate on projects together.

As Maricel Saenz (ODF8) from Minus Coffee writes, “I joined On Deck a few months because, as a solo founder, I was looking for a community of founders to share my journey with, and that is exactly what I found.”

How do you increase access to community?

Extensive regulations prevent companies from being started for various, unrelated reasons. As with investing, some regulations are justifiable, but the current status quo is unfairly onerous.

1. Recycling of capital and knowledge

The more successful companies that scale, the bigger the pool of experienced operators that have helped to build and scale the company are. More importantly, as these companies grow they start investing and acquiring smaller startups, their employees move between each other and the cumulative effect is that the startup economy emerges in a stronger position. 

It is essential to ensure the recycling of knowledge and capital remains active within the startup community. This is most often achieved through community spaces.
2. Community spaces

Community spaces such as On Deck are essential for founders, especially in the beginning stages of their journey. Through On Deck, thousands of founders have found co-founders, first employees, customers and supporters who share their wisdom, and write first checks. 

Similar spaces exist across the world to assist founders in the beginning stages of their journey, and allow more experienced founders to give back to the community. If such a space does not exist in your community - join a virtual community or start one -  there are founders and builders everywhere in the world.
Legibility of Problems

The startup economy is a highly competitive and constantly evolving landscape, and knowing where to start is crucial to the success of any new venture.

People know what the big problems in the world are, but having legible opportunities and knowing where to start are essential in order to succeed.

How do you increase the legibility of problems?

Extensive regulations prevent companies from being started for various, unrelated reasons. As with investing, some regulations are justifiable, but the current status quo is unfairly onerous.

1. Immerse yourself into the field

In order to fully understand the opportunities that a specific industry (health, climate, housing) might hold, it is important to find a community within that specific field. This leads to knowledge sharing which can help understand the specific pain points, needs and opportunities within that field.
2. Go into weeds

In order to fully understand where the legible opportunities within a space are, it is important to go into detail and fully understand the problems within that field, this is especially important in more technical fields.

Frontier Climate’s guide on Carbon removal knowledge gaps is an excellent example of a resource to explore in this regard.
No items found.