Case Study:

Madison Campbell, ODH1 and ODF6

Leda Health
"I can use On Deck as a resource to navigate any challenge that comes up for the rest of my career."
Background: Founder/CEO: Leda Health | Former Founder of Iyanu

Madison Campbell is a sexual assault advocate and technological innovator hoping to revolutionize the ways in which sexual assault is handled on a holistic scale. She is the Chief Executive Officer (CEO) of Leda Health Company, formerly known as MeToo Kits Company.

In 2019, Madison co-founded MeToo Kits Company in Brooklyn, New York in order to create a system meant to solve issues with how sexual assault is managed. Before founding Leda, she was the founder and CEO of Iyanu, a socially-conscious skills connector, providing software development resources to leading tech companies building high-performing distributed engineering teams. Madison graduated Hampshire College with a bachelor’s degree in Mathematical Biology and Narrative Evaluations. She is currently based in Los Angeles, CA. 

Madison applied for the On Deck Fellowship with the goal of fundraising for Leda. 

Socials: TwitterLinkedInWebsite

Who On Deck is Perfect For:

Anyone who wishes to be a part of a highly engaged professional online community.

Madison's original intention for joining On Deck: 

I was referred to On Deck from a fellow and friend. Founders get hit with so many seminars and conferences and it’s really hit or miss with what’s going to be worth the money and what’s not. The ROI of On Deck is exponential. As a founder, you’re constantly asked to spend money on the chance that there might be a return. At OnDeck, you’re going to make your money back and then some. You still get On Deck community support after the fellowship is over.

If I sold this company that I’m running now and was looking to start my next venture, I know exactly who I would go to to find co-founders, partners, and resources: The On Deck community.

How someone can get the most value out of the On Deck experience: 

Don’t go in saying, “I’m going to find my cofounder in 10 weeks.” Go in with the intention to learn more about yourself, what your strengths are and what you’re really truly looking for. From there you will be so much more clear on who you want to bring on the journey with you. 

What surprised Madison most about On Deck:

The quality of the people in the network is really, really high. On Deck has done such a good job of curating; so much of the work is done for you. And then it’s up to you to put yourself out there and make connections. On Deck allows you to bring your own unique personality to the table and meet other people who you really connect with. 

If I sold this company that I’m running now and was looking to start my next venture, I know exactly who I would go to to find co-founders, partners, and resources: The On Deck community.

Other Alumni

Ann Ferracane, ODF2
Patch Ventures
Founder: Founder Patch Ventures | Former Director of Growth, East Coast at Lyft
"They understand that organic and iterative connection is where the magic happens."
Shiva Rajaraman, ODF3
WeWork
Founder: Former CTO of WeWork | VP of Product at Spotify | Product at Apple
"There is nothing like this forum to reinvigorate and expand your perspective."
Shiku Wangombe, ODNC1
Founder: Founder: Teleo Creative
I viewed ODNC as an opportunity to upskill myself so that when I went looking for my next opportunity I would be more competitive with a larger set of skills and experiences.